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The Berlin-based label WILLIAM FAN was established in 2015.

Inspired by the thought of creating a uniform and timeless look which incorporates both Chinese and European influences, 

the brand focuses on precise yet playful tailoring. 

Bending the boundaries of both gender and culture, the progressive designs always mirror the balance between tradition and modernity. 

Sleek and subtle sophistication comes together with vibrant and expressive lightness which are at the core of the brands philosophy and heart

and apparent in every aspect of the brands presence.